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Marketing

"" April 3, 2024 'Nudging' consumers is a common marketing tactic, but study finds it carries risk
February 20, 2024 Five key things: »ÆÉ«Ö±²¥â€™s Brand Portal
two students look at an aerodynamic test of a model airplane February 10, 2022 ‘A message of hope, optimism and humanity’: »ÆÉ«Ö±²¥â€™s Defy Gravity brand to showcase the university to the world
collage of corporate logos April 9, 2021 UPPERCASE or lowercase? The way brands write their names sends a subtle message to consumers
a young asian girl watches tv March 25, 2021 Failed bill to limit food marketing to children generated intense industry lobbying: »ÆÉ«Ö±²¥ study
Street scene April 11, 2019 Big expectations: »ÆÉ«Ö±²¥ study finds small businesses held to higher standard of friendliness
Photo of Sam Maglio September 12, 2018 Decision-making: Go with your gut, and you’ll be more certain about your choice, new »ÆÉ«Ö±²¥ study says
photo of united April 12, 2017 Give United passenger free travel for life to end PR nightmare: »ÆÉ«Ö±²¥ expert
Photo of Christmas shoppers December 16, 2016 Want to attract shoppers to your online brand? Go offline, says »ÆÉ«Ö±²¥ marketing expert
December 16, 2016 The science of gift giving: »ÆÉ«Ö±²¥ research on the best kind of present to receive
June 21, 2016 What’s the likelihood of THAT happening?
April 19, 2016 How far is Fleen from New York City? (Hint: It’s closer than Floon)
April 4, 2016 My hybrid is greener than yours: how ‛conspicuous conservation’ affects product innovation
August 24, 2015 Election 2015: when it comes to political ads, it's a mixed bag